Marketing Mix Analysis Virtual Sports Betting 2019

The analysis focuses on the marketing behavior of ten analyzed betting providers featuring virtual sports by regarding the 4Ps of marketing: product, price, place, promotion. Strengths and weaknesses as well as a marketing ranking combine all results and a statistical marketing positioning visualizes the results.

291 pages, 3,600 Euro

Study Profile

Selection of key facts:

  • Ø 4.8 sports are offered by the betting providers
  • highest quantity of withdrawal and payment options: Bwin
  • top-performance servicecenter: Bet-at-home
  • highest amount of ways to contact: Tipico
  • Ø 0.4 relevant press articles per brand per year

Research design:

  • method: desk research, mystery research
  • period of analysis: for period-related analysis november 2017 until october 2018
  • region for distribution and communication actions: germany
  • calculations: rankings and statistical marketing mix positioning

Study in numbers:

  • detailed analysis of 10 virtual sports betting providers
  • 48 analyzed sports
  • 50 mystery calls
  • 50 mystery mails
  • SERPs and paid search in Google and Bing for 5 search items

Analyzed brands:
Bet-at-home, Bet365, Bet777, Betsafe, Bwin, Interwetten, Ladbrokes, NordicBet, Sportingbet, Tipico

Short intro:
The betting providers of virtual sports communicate their product fairly reserved. The focus is on the products and the associated conditions. Four providers achieve excellent response quality for mail requests.

Uwe Matzner
Phone: +49 (0)711-55090381

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