Study Social Media Performance Supplements 2024
Which social media platforms are relevant in my industry? What insights can I gather from my competitors‘ activities? Who are the benchmarks?
The study provides insights into the performance of 100 supplement brands on the platforms Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. Subscribers/fans/followers, postings/videos, and interactions on social media accounts are analyzed. A comprehensive ranking consolidates the evaluations of performances on the six platforms, and a statistical social media positioning visualizes the results.
164 pages, €3,800 plus VAT.
visit the →study profile with sample charts, order form, infographic, table of contents and methodology.
Selected Key Facts:
- Which social media platforms are important in my industry?
- Which providers stand out with particularly popular posts or videos?
- What are the most successful posts and videos?
- Who are the benchmarks on the platforms Facebook, Instagram, LinkedIn, TikTok, X, YouTube?
- What insights can I draw from the activities of my competitors?
Study design:
- Evaluation of performances on the platforms Facebook, Instagram, LinkedIn, TikTok, X, and YouTube
- Investigation period: January 1, 2023 – December 31, 2023
- Region: Germany
- Examined brands: Dietary supplements, sports nutrition, health and wellness products, as well as fitness. Some may also operate in the areas of food, vitamins, minerals, and trace elements.
- Calculations: Rankings and statistical correspondence analysis
Study in numbers:
- Social media performance of 100 supplement brands
- Data source: Monitoring of 6 social media platforms
- 100 top posts in terms of likes, comments, interaction rate
- Overall ranking based on around 42,000 analyzed posts, several million subscribers, and numerous interactions
Evaluated brands:
Abtei, Alpha Foods, Almased, American Supps, Aronia ORIGINAL, Bears with Benefits, BIOVEA, BioSteel, Biogena, Big Zone, BHI Biohealth, Body & Fit, Body ATTACK, Bodybuilding Depot, Bodylab24, Bodymed, BRAINEFFECT, Bulk, Bonusan, Cerascreen, Cellucor, CLIF, Creapure, Dextro Energy, Dietary supplements, Dr. Jacob’s, edubily, ESN, Feelgood Shop, FitNFemale, Foodspring, Formotiva, FREY Nutrition, Golden Tree, Hammer Nutrition, Health and wellness products, Herbalife, Huel, iHerb, InnoNature, IronMaxx, Kräuterhaus Sanct Bernhard, LaVita, Lebenskraftpur, Lifeplus, Muscletech, Multipower, Muscle maker, natural mojo, Naturtreu, Nature’s Answer, NEO Supps, New Nordic, NICApur, NutriSolution, nutri+, Nutrend, Nu U Nutrition, Olimp Labs, Omni-Biotic, Optimum Nutrition, Orthomol, Pedialyte, Peak, Phantom Athletics, Powerbar, POWERSTAR, Pure, Rocka Nutrition, RINGANA, ROC Sports, Sunday Natural, Supersmart, Supplement brands, SpermidineLife, Tetesept, The protein works., Universal, Vitamins, Vitamine, minerals, and trace elements, XbyX, Xenofit, XXL Nutrition, Your Super, Yfood, Zec+, Zinzino
Analysis results for the six platforms Facebook, Instagram, LinkedIn, TikTok, X, YouTube:
Top 30 subscribers/fans, Top 30 number of posts/videos, Top 30 number of interactions, Utilization rate of the six platforms, Overall ranking per platform, Top 10 posts/videos by likes, Top 10 posts/videos by comments and interaction rate, Overall ranking, Positioning of all providers regarding the six platforms.
→ Click to enlarge the infographic
Analysis:
Among the six analyzed social media platforms, Facebook and Instagram have a usage rate of 100 percent each, making them the most popular. On average, 90 percent of the considered providers in the supplement market utilize the six examined platforms. Approximately 70.5 percent were active with their profiles during the study period. On average, providers post 283 posts on Facebook within a year, and the average number of posts on Instagram also exceeds 100, while on other platforms, their number is in the double digits. Nine of the top ten brands in the overall ranking are active on all six platforms.
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